The Vision
We believe through education and entertainment; we can change people’s ideas and create a better world for the horse.
The Mission
To inspire people to reach a higher level of horsemanship and develop unity with a horse based on trust and not fear.
The Purpose
The purpose of Road to the Horse is to identify the superior colt starter who accumulates the highest score throughout the competition. Judging focuses on the competitor and the effectiveness of their horsemanship methodology to communicate, educate and build a partnership with their colt based on trust.
About Morris Equine Group
Morris Communications Company, LLC, took the reins of Road to the Horse from event founder Tootie Bland, who sold the event to the media company in 2018. Morris has built and expanded the reach of Road to the Horse, staying true to the fundamental horsemanship principles of the event.
Morris is home to the world’s premier media brands focused on original, expert-driven content delivered across the globe in print and digital formats on topics including travel, outdoors, local interest, western and equine. With a history and heritage in publishing dating back to 1785, the company today delivers stand-out magazines, mobile apps, specialty websites, trusted guidebooks and travel maps.
Morris’ Equine Group consists of some of the industry’s most recognized equine publications, including Western Horseman, Stallion Register, Barrel Horse News, Quarter Horse News, and Equine Journal. The group manages the National Barrel Horse Association and the West Coast Barrel Racing Association and is also home to EquiStat, a statistical service offering detailed information and earnings for a variety of disciplines within the performance horse industry.
