Sponsors

Road to the Horse sponsors are family and we’ll do everything in our power to assist you in reaching your promotional goals. A loyal and dedicated fan base as well as print, web and live event promotion make Road to the Horse the perfect platform to launch your business to success. For sponsorship opportunities at Road to the Horse 2025, contact Tammy Sronce at 940-859-6512 or email [email protected].

Western Horseman

Since 1936, Western Horseman continues to celebrate authenticity, cowboy spirit and the Western way of life. From the fifth-generation rancher to the seasoned competitor to the proud, new horse owner, Western Horseman sets the bar for horsemanship and the Western lifestyle. Our content ranges from horse management and training articles, to in-depth personality profiles, features on legendary ranches, behind-the-scenes looks at rodeos and horse shows, spotlights on Western artists and so much more. The Western Horseman brand reaches a larger audience than at any time in its history. The many extensions of our iconic brand allow our fans to engage whether they’re reading our magazine, scrolling through social media, reading web articles or watching Western Horseman original videos. Learn more at westernhorseman.com.

The Pitchfork Ranch

It’s heritage and stature position the Pitchfork Land and Cattle Company among a handful of great American ranches. The Pitchfork’s operations span around 180,000 in 2 states and more than a century of continuous operation primarily under one family. The Pitchfork stands as a testimony to those who have loved the land and its cattle and to those who have dedicated their lives to making it one of the finest ranches in the world. Learn more at www.thepitchforkranch.com.

W-W Manufacturing

W-W Livestock Systems began doing business in 1945 designing and manufacturing quality livestock handling equipment that stockman everywhere demand, W-W Livestock Systems continues to carry on the tradition that earned us the right to be known as the “World’s Finest.” 

W-W Livestock Systems has one goal in mind and that is you the customer. Our staff is here to provide efficient livestock handling equipment which guarantees minimum stress to the livestock and maximum safety and ease of handling for the operator. Dedicated to quality and in constant pursuit of what you the customer needs. W-W has established a nationwide and worldwide dealer network with qualified personnel with 435 years of combined experience who are available for consultation in designing a system just right for your operation. W-W is the product of choice for the National Finals Rodeo since 1976 and is supplying the IFR and NHSFRA along with all major stock shows and Expos across the United States. Our goal is to continue to supply our more than 1,200 dealers with the highest quality products available in the marketplace today. www.wwmanufacturing.com

Platinum Performance

Created by renowned veterinarian Dr. Doug Herthel nearly 30 years ago, Platinum Performance® continues to drive innovations for the health and performance of the horse. With a steadfast focus on exceptional quality and a culture centered on research, the company stands side-by-side with veterinarians and riders to further the impact of advanced nutrition from the show pen to the veterinary hospital.

The effects of the Platinum Performance® formulas are studied in colleges of veterinary medicine across the country, and in case studies and feeding trials at equine veterinary practices worldwide. The combination of superior sourcing, scientific rigor and exceptional results makes Platinum Performance® the choice of champions spanning every equine discipline.

For more information about Platinum Performance®, its formulas, research or in-practice resources, call a Platinum Advisor at (800) 553-2400 or visit PlatinumPerformance.com.

Extreme Mustang Makeover

Created and presented by the Mustang Heritage Foundation, the purpose of the Extreme Mustang Makeover competition is to showcase the beauty, versatility, and trainability of American mustangs. Mustangs competing in these events are wild mares and geldings, typically four to seven years old, that have been living in BLM corrals. Approved trainers are paired with a mustang and spend approximately 100 days preparing for classes that will showcase the mustang’s new skills. At the conclusion of the event, all mustangs are available for adoption or purchase via public competitive bid. Learn how you can apply to compete, adopt a competing horse, or attend an event at https://mustangheritagefoundation.org/extreme.

Mustang Heritage Foundation

The Mustang Heritage Foundation is dedicated to helping America’s excess wild horses and burros find loving homes through innovate programs, events, and education. MHF facilitates programs like the Trainer Incentive Program (TIP) that engages and compensates talented horse trainers who help gentle wild horses and find them adoptive homes, as well as events like the Extreme Mustang Makeover, an exciting training competition that showcases talents of wild horses with just 100 days of training. Since 2007, MHF has helped more than 16,000 wild horses and burros find homes. Learn how you can get involved at www.mustangheritagefoundation.org.

Cinch Jeans & Shirts

LEAD, DON’T FOLLOW. Since 1996, the Cinch Clothing brand has been creating quality jeans and shirts for western men both in and out of the arena. Some of the best athletes from the rodeo, bull riding and equine performance circles love Cinch jeans and shirts because of the quality fit and the authentic western look. From collared shirts with short sleeves or long sleeves to outerwear and athletic gear to fashion-forward western jeans, the Cinch brand puts fit and styling first. Whether fashion basics or premium styles, the designs and reputation of Cinch Jeans make Cinch Clothing the number one choice for those who live and breathe the western way of life. Learn more at www.cinchjeans.com

AMERICAN REGENT ANIMAL HEALTH

American Regent Animal Health, a division of American Regent, Inc., is committed to joint health in horses and dogs – no matter where they are or what they do. The company manufactures FDA-approved products, including Adequan® i.m. (polysulfated glycosaminoglycan) and BetaVet® (betamethasone sodium phosphate and betamethasone acetate injectable suspension). Equine practitioners have relied on Adequan i.m. for three decades, andBetaVet is the only dual-ingredient I.A. corticosteroid for horses. The company also manufactures Adequan® Canine (polysulfated glycosaminoglycan), which has been used by veterinarians for more than 20 years and helped thousands of dogs lead more active lives. Learn more at ARAnimalHealth.com. PP-AI-US-0374

Jug Waterers

The JUG Waterer has a long and proud tradition of not only meeting but exceeding our customers expectations with all of our products. We offer the best livestock/horse fountains on the market, but don’t just take our word for it, hear it from people just like you. JUG Waterers are backed with the strongest warranty in the industry, along with highest possible level of customer service. Learn more at www.bakkoindustries.com.

Nutrena© 

Nutrena© animal feed has been developing the latest innovations in the care and feeding of animals since 1921. We focus on providing precisely balanced, consistent nutrients in every bag to bring out the best in your horse, at any age or activity level. Nutrena’s innovative research into the nutritional needs of horses is enhanced by relationships with some of America’s leading universities. Partnering with these institutions gives us access to the specialized expertise we need to develop Nutrena© products that are uniquely suited for all types of horses at every stage of their life. Call 1-800-226-8039 to discuss your needs. Tell us what you’d like to accomplish. Or visit the Nutrena© dealer nearest you. And don’t follow anyone. Just take the lead. www.nutrenaworld.com

Circle Y Saddles Inc.

Circle Y Saddles, Inc. is America’s Leading Saddle Brand. Circle Y has saddled up with generations of western riders from professional to novice since 1960. Based in the small Texas town of Yoakum, Circle Y handcrafts high-quality saddles and tack with the heritage and tradition that started the brand. The more comfortable a horse is in his saddle, the better the performance. Circle Y intensely focuses on saddle fitting a variety of horse conformations to result in saddle choices for horses and riders of all sizes. Find Circle Y gear exclusively through authorized dealers throughout the United States, Canada, and worldwide. Learn more by visiting CircleY.com.

SUNCOAST Pine Shavings

In 2002 SUNCOAST was one of the first companies to manufacture and bale pure pine shavings in ULTRA compressed bales. With over 25,000,000 bales sold, to date, SUNCOAST is the world’s largest supplier of pine shavings. SUNCOAST holds the track record as manufacturing innovators, setting industry standards. SUNCOAST has become the benchmark for the animal bedding industry, the perfect choice for all equine and livestock use. Pure Pine – No By-Products or Contaminants | Clean & High Heat Dried – Dry & Absorbent | Low Dust – Reduce Respiratory Ailments | Superior Quality – Bio Secure | Consistent & Reliable Shavings, Bale after Bale | Convenient Compressed Package | Earth Friendly – LDPE4 Recyclable | Bio Secure. For more information visit: www.suncoastbedding.com

The Best Hat Store

The Best Hat Store was founded in 1996 by Keith and Susan Maddox in the Historic Stockyards in Fort Worth, Texas. Keith and Susan both veterans in the western industry, brought a cumulative 51 years of experience when they embarked on The Best Hat Store journey. Having extensive knowledge in retail sales, buying and business practices, the inception of the store was another endeavor they knew they could conquer. Once settled on the location, they immediately started selling cowboy hats from various brands, starting with a modest beginning of approximately 1,500 hats in stock. In addition to selling a variety of cowboy hats, Keith and Susan went on to purchase manufacturing equipment to create their own line of hats. Having a knack for the finest in life, they embarked on the journey to create the highest quality hat on the market at the time and launched the Best Hat. The Best Hat was manufactured in the back of The Best Hat Store for over a decade. Although the Best Hat is no longer in production, The Best Hat Store exclusively sells hats from American Hat Company, which is recognized as the highest quality cowboy hat on the market. What initially started with a dream to sell the finest cowboy hats has since become a reality and The Best Hat Store has grown to become one of the country’s leading specialty hat stores. It now maintains a year-round inventory of more than 5,000 hats, including over 100 different felt styles alone. The Best Hat Store has stayed true to its name and prides itself on the one of a kind experiences, top-notch customer service and premier cowboy hats. Keith Maddox passed away September 4, 2019 but Susan continues to oversee The Best Hat Store with the same passion Keith always had and promises to keep the best quality out there in the market. Shop The Best Hat Store. 

Espana SILK Grooming Products

EspanaSilk’s European-inspired line of Natural Grooming Products have been developed to provide superior conditioning and moisturizing for people/animals of all ages sooo gentle & mild for your everyday needs. Using EspanaSILK as part of your grooming routine promotes healthy hair/skin for all 4 & 2 leggeds providing long lasting results, silky manes and tails, while also providing overall, full body, protective and healing properties. EspanaSILK™ products are made with the finest and safest ingredients available and have been formulated to hydrate and reduce static to bring out hairs natural brilliance in luster, sheen & shine for animals and people too. EspanaSilk builds exciting, rewarding and lasting relationships the Natural Way ~~ Pamper Your Animals & Yourself by making Every Day a “Spa Day”! Learn more at www.EspanaProducts.com.

American Quarter Horse Association

Since 1940, the American Quarter Horse Association has been paving a way for passionate horseman and horsewomen to come together in the name of the American Quarter Horse for the breed’s preservation, celebration, and advancement. The rich history of the Association and the breed of horse is just as bountiful as America itself. From humble beginnings to our record-breaking present, the American Quarter Horse Association has grown into the largest breed association in the world. Visit AQHA.com to learn.

National Reined Cow Horse Association

The National Reined Cow Horse Association (NRCHA) is where tradition meets adrenaline. As the governing body for reined cow horse, the NRCHA is dedicated to celebrating the working cow horse and the horsemanship that goes behind creating the finished bridle horse; one of the Western industry’s most respected achievements. Reined cow horse competition tests horse and rider through herd work, reined work, and fence work. From the very first cut to the final fence turn, reined cow horse combines precision, athleticism, and cow sense in a way no other sport can. From five premier events to local competitions, NRCHA supports riders of all ages and skill levels through education, incentives, and youth scholarship opportunities. More than a sport, NRCHA is a community built on heritage, tradition, and a shared appreciation for the horse. Wherever you’re from, if you love great horses and great people, you belong here. Learn more at nrcha.com.

YETI

Headquartered in Austin, Texas, YETI is a global designer, retailer, and distributor of innovative outdoor products. From coolers and drinkware to backpacks and bags, YETI products are built to meet the unique and varying needs of diverse outdoor pursuits, whether in the remote wilderness, at the beach, or anywhere life takes our customers. By consistently delivering high-performing, exceptional products, we have built a strong following of brand loyalists throughout the world, ranging from serious outdoor enthusiasts to individuals who simply value products of uncompromising quality and design. We have an unwavering commitment to outdoor and recreation communities, and we are relentless in our pursuit of building superior products for people to confidently enjoy life outdoors and beyond. For more information, please visit www.YETI.com.

Gist Silversmiths

Spurrs Big Fix

Spurr’s Big Fix is an all natural safe and effective wound, skin and hoof antiseptic. We are a family owned business dedicated to the health of our own animals and yours! A farrier of 38 years, David Kimbrough has used many hoof antiseptic products without positive results. David and Kathy’s equine products have been developed, tested and proven over the years. Proudly offering their safe and effective hoof antiseptic products, the Kimbrough’s invite you to use Spurr’s Big Fix on your animals. Learn more now at www.SpurrsBigFix.com.

PNW Select Rope

PNW Select Rope produces high-performance synthetic ropes specially designed for the agricultural and equestrian markets. We have a color match program for all our product lines, paracord, halter cord, utility cord and the highly sought after 2-in-1 double braided yacht ropes. Our ropes are UV fade resistant, weather resistant and have low stretch and pliable. Our current products are designed by PNW Select and exclusively sold through selected distributors and private labels. 100% made in the USA! Visit them on Facebook at PNW Select Rope. 

NRS

Proud to be the #1 Western store in the USA. Like many of our customers, we are working ranchers who depend on quality Western tack to get the job done every day. That is why we make sure every product we sell stands up to rigorous NRS standards. From functional and fashionable Western wear and horse tack to essential livestock and horse supplies, we carry the products you need at prices you can afford. We are not just a tack shop—we are a one-stop shop for all things Western. Visit them at nrsworld.com.

Kawell USA

Kawell USA was born as an initiative to develop and innovate within the pet and equine industries. We focus on carefully selected natural plant extracts that have been used by ancestral cultures for their healing properties. This inherited knowledge, used for centuries but gradually fading from modern practice, has been thoughtfully reintroduced and incorporated into our product line while preserving all of its benefits. Authenticity drives growth and differentiates our brand. The company has developed products and formulations based on standardized botanical extracts incorporated into shampoos, sprays, and topical ointments. Red Repel provides a 100% natural, mineral-based barrier against mosquitoes using citronella and zinc, while promoting collagen production. Additionally, our Matico and Dragon’s Blood sprays utilize botanical resins to promote accelerated tissue regeneration, providing natural antiseptic protection and soothing relief for skin irritations on animals. Building on this foundation, the company has invested time and resources into research and development, expanding its product line with natural extracts and ingredients known for their healing properties. Today, the company is advancing a pioneering, non-invasive product designed to address melanoma in horses and small animals, an innovative solution unlike anything else available on the market. We invite you to learn more at www.kawellusa.com.

Bauer Hay & Straw

Bauer Hay & Straw is a premium hay, straw, and shavings, supplier located in the heart of Lexington, Kentucky. Bauer Hay & Straw is proud to be the official hay provider to the Road to the Horse 2025 Remuda from the Pitchfork Ranch and the Road to the Horse 2025 entertainer, Broken Spoke Clydesdales. Visit them at bauerhaystraw.com.

Meade Tractor of Georgetown

Rocket Donkey

Utah Days of ’47 Rodeo

Red State BBQ

Since 2010, tantalizing barbecue favorites served with tasty side dishes and a heaping helping of Kentucky hospitality have been the name of the game at Red State BBQ. We are a one-of-a-kind barbecue joint in Lexington committed to sharing our passion for outstanding barbecue meals complete with tasty and tender meats, appetizing side dishes, and an extra dose of good times for all. We use nothing but the choicest cuts of meat with all of our offerings to produce a spectacular explosion of flavor. All our sides and meals are made daily, because we care about the taste of our dishes. Our classically delicious menu has not changed since 2010, because we believe that if it ain’t broke, don’t fix it! Visit www.redstatebbq.com to learn more.

Elite Equestrian Magazine

Elite Equestrian magazine is a nationwide magazine that celebrates the equestrian industry. Elite Equestrian magazine is distributed at the most prestigious events and venues across the United States. Elite Equestrian’s digital issue is read online worldwide. Learn more at eliteequestrianmagazine.com.

Booger Brown Cattle & Performance Horses

Booger Brown is a 5th generation cowboy and horseman specializing in all-around horse training. If you are interested in natural horsemanship and learning the cowboy way, there’s no better place than at one of Booger Brown’s horsemanship clinics or at his annual cattle drive. Located on the Alabama/Florida line, Booger Brown travels around the country to serve you. See Booger in action on The Cowboy Way: Alabama – Stream Seasons 1-7 on Amazon, IMDb TV, Tubi, Roku, and Peacock! Learn more at boogerbrownalabama.com.

Stallions of Steele

Being brought up around horses and becoming a farrier 31 years ago, horses have truly been Nigel’s life. Having attained some of the highest and most accomplished achievements in farriery and being a World Wide successful competitor and clinician – there was still a huge yearning Nigel had – and that was to build a life size sculpture of a horse out of steel. One of his customers bought a stunning Andalusian Stallion called ‘Magico’. Andalusians are Nigel’s favorite breed of horse and after finding some time in his life finally, he embarked on his passion for sculptures. And so borne the idea of creating the Steel Stallion, MAGICO. Nigel is proud to display MAGICO as well as other stunning sculptures that include MAXIMUS and SECRETARIAT at Road to the Horse 2025. Learn more at www.stallionsofsteel.org.

Barrel Horse News

Barrel Horse News is the leading resource in the barrel racing industry. The mission of our devoted team is to deliver informative and professionally crafted content to our ever-evolving and complex barrel racing audience. BHN provide unique, original content on all things barrel racing, from regional to professional competition, futurities, derbies, rodeo, industry news, horse health features, in-depth training and horsemanship articles and more. BHN has long taken pride in working to be the most trusted voice in the industry for readers of all ages and skill levels. Visit barrelhorsenews.com to learn more.

Quarter Horse News

Quarter Horse News is an award-winning media brand that provides the most comprehensive and timely coverage of the Western performance horse industry. Focusing on cutting, reining and reined cow horse, Quarter Horse News has been a trusted source of news and information with real meaning to its readers for more than 40 years. The Quarter Horse News brand, which transitioned its semimonthly news gathering print operations to a timelier digital format at QuarterHorseNews.com in 2020, continues to publish two print editions each year — the Quarter Horse News Stallion Register and the Quarter Horse News Spring Edition. Both special editions feature industry-leading, in-depth features and statistical analysis, powered by EquiStat. Learn more at www.QuarterHorseNews.com.

EquiStat

Since 1985, EquiStat has taken great pride in being the most comprehensive data source in the Western performance horse industry for competitors, trainers and horses alike.  From horse & rider data to owner & breeder earnings, EquiStat has the statistics you can’t get anywhere else. Do your research and know your value with EquiStat. Order your reports today at equistat.com.

Nashville Stampede

The first-ever PBR Team Series World Champions. Owned by Morris Communications and coached by 2x PBR World Champion Bull Rider Justin McBride. Learn more at www.pbr.com..

VisitLex – Lexington Visitors Center

While in the Horse Capital of the World, stop by the downtown Lexington Visitors Center, 215 West Main Street, in Lexington’s historic former County Courthouse. They are open Monday through Friday from 10:00 a.m. to 4:00 p.m., and Saturdays from 10 a.m. to 4 p.m. and closed on Sundays. This is a great place to get to know Lexington—you can speak with a Visitor Information Specialist, browse informative brochures and maps, learn about the Bluegrass Region on interactive screens, send a digital postcard, and sniff some bourbon. Learn more at www.visitlex.com.

Horse Illustrated

Our print publication, Horse Illustrated, along with our website, HorseIllustrated.com, and youth title for kids and tweens, Young Rider, is dedicated to helping riders of all ages and experience levels care for and enjoy their horses. Join us on this journey!

National Barrel Horse Association

The National Barrel Horse Association, headquartered in Fort Worth, Texas, is the largest barrel racing organization in the world.  In 1992, the NBHA revolutionized the barrel racing industry by pioneering the divisional format, which allows riders of all skill levels a chance to win money and prizes in barrel racing competition. NBHA has thousands of members of all ages across the United States and affiliates in various countries including: Australia, Brazil, Canada, China, France, Hungary, Italy, Mexico, Panama, Spain, Switzerland and the Netherlands. Find out more about barrel racing’s international presence at IBHF. NBHA official home office events to date have paid out $12,157,330.00. Added money is over $2.5 million. Learn more at www.nbha.com.

West Coast Barrel Racing Association

The mission of the WCBRA is to create an association designed for both the producers and the barrel racers. To provide honest, fair, affordable, professionally run barrel races. To promote and further a popular sport while providing opportunities to barrel racers of all ages and skill levels. Learn more at www.westcoastbarrelracing.com.

The Ranch at NRS

The Ranch at NRS is a premier event venue and the home of the NBHA headquarters. In addition, it hosts weekly ropings, barrel races, team roping practices, private and public events, as well as a variety of clinics and training sessions.

Stallion Register

The Quarter Horse News Stallion Register is the ultimate guide for elite stallions in the Western performance horse industry. See complete profiles of the industry’s stallions, read about their accomplishments and learn about the success of their offspring. The earnings and achievements listed are researched and tabulated by EquiStat.