Road to the Horse 2021

Road to the Horse sponsors are family and we’ll do everything in our power to assist you in reaching your promotional goals. A loyal and dedicated fan base as well as print, web and live event promotion make Road to the Horse the perfect platform to launch your business to success. For sponsorship opportunities at Road to the Horse 2021, contact Tammy Sronce at 940-859-6512 or email tammy@roadtothehorse.com.

Western Horseman

Founded in 1936, Western Horseman is one of America’s most respected and trusted publishing traditions. Serving as a “Voice for the Horse,” Western Horseman played a vital role in the establishment of breed registries and in promoting America’s love affair with horses. Our award-winning writers work with the horse world’s top sources to produce informative features on horsemanship, horse care, ranching, tack, recreational riding, competition and cowboy culture. And, our firsthand connection to the stock-horse world allows us to relate to our readers like no other magazine can: horseman-to-horseman. www.westernhorseman.com. Western Horseman. Essential for the Cowboy Life.

6666 Ranch

One of the most well-respected Quarter Horse ranches in the United States, 6666 Ranch is a recipient of the AQHA Best Remuda Award, and has been named an AQHA All- Time Leading Breeder of Performance Horses. There is no doubt to any true horseman that the 6666 Ranch is a legend in its own time.

Working in partnership with the American Quarter Horse Association, the 6666 Ranch introduces to the world the AQHA Remuda from the 6666 Ranch at Road to the Horse 2014. Recognized for their exemplary equine breeding program and outstanding record of tradition and excellence, it is only fitting that the best clinician be introduced in front of the world to the best horses.

Focusing on certain “mare families” that are proven to deliver desirable traits to their offspring has provided several predominant broodmare groups for 6666 Ranch. Matching proven maternal genetics with the industry’s leading cutting, reining, ranch and all-around performance producers, 6666 Ranch has created fail-proof system for success.

Platinum Performance

Platinum Performance was developed at the Alamo Pintado Equine Medical Center in 1996 by Doug Herthel, DVM. Understanding the power of nutrition and recognizing a clinical need, Dr. Herthel developed a formula that would help improve the quality and speed of healing in his patients’ bone and soft tissue injuries after orthopedic surgery. Word of Platinum Performance’s clinical success began to spread to other referring clinics, then eventually across the country and to horse owners around the world.

Platinum Performance remains a family business with our roots firmly planted in veterinary medicine. Our seasoned team formulates, develops and tests our products in our own California facility so we can ensure that our clients receive products they can trust every time. Platinum will never take shortcuts with your horse’s health.

Looking to the Future
At Platinum things never stop moving. We believe in the power of optimal nutrition and supplementation, and we’re constantly moving ahead with new products, new ingredients and new ways to help you and your animals feel and function at your best. As our team and our company grow, we’ll do so with the same commitment to our clients and dedication to quality, research and results. You have our word.

W-W Manufacturing

W-W Livestock Systems began doing business in 1945 designing and manufacturing quality livestock handling equipment that stockman everywhere demand, W-W Livestock Systems continues to carry on the tradition that earned us the right to be known as the “World’s Finest.”

W-W Livestock Systems has one goal in mind and that is you the customer. Our staff is here to provide efficient livestock handling equipment which guarantees minimum stress to the livestock and maximum safety and ease of handling for the operator. Dedicated to quality and in constant pursuit of what you the customer needs. W-W has established a nationwide and worldwide dealer network with qualified personnel with 435 years of combined experience who are available for consultation in designing a system just right for your operation. W-W is the product of choice for the National Finals Rodeo since 1976 and is supplying the IFR and NHSFRA along with all major stock shows and Expos across the United States. Our goal is to continue to supply our more than 1,200 dealers with the highest quality products available in the marketplace today. www.wwmanufacturing.com

Ram Trucks

With legendary power, performance and dependability, we’re determined to work hard and play even harder, boldly forging ahead to get the job done. For more information visit: www.ramtrucks.com. GUTS GLORY. RAM.

Cinch Jeans & Shirts

LEAD, DON’T FOLLOW. Since 1996, the Cinch Clothing brand has been creating quality jeans and shirts for western men both in and out of the arena. Some of the best athletes from the rodeo, bull riding and equine performance circles love Cinch jeans and shirts because of the quality fit and the authentic western look. From collared shirts with short sleeves or long sleeves to outerwear and athletic gear to fashion-forward western jeans, the Cinch brand puts fit and styling first. Whether fashion basics or premium styles, the designs and reputation of Cinch Jeans make Cinch Clothing the number one choice for those who live and breathe the western way of life. Learn more at www.cinchjeans.com

Extreme Mustang Makeover

Created and presented by the Mustang Heritage Foundation, the purpose of the Extreme Mustang Makeover competition is to showcase the beauty, versatility, and trainability of American mustangs.

Mustangs competing in these events are wild mares and geldings, typically four to seven years old, that have been living in BLM corrals. Approved trainers are paired with a mustang and spend approximately 100 days preparing for classes that will showcase the mustang’s new skills. At the conclusion of the event, all mustangs are available for adoption or purchase via public competitive bid. Learn how you can apply to compete, adopt a competing horse, or attend an event at https://mustangheritagefoundation.org/extreme.

Mustang Heritage Foundation

The Mustang Heritage Foundation is dedicated to helping America’s excess wild horses and burros find loving homes through innovate programs, events, and education. MHF facilitates programs like the Trainer Incentive Program (TIP) that engages and compensates talented horse trainers who help gentle wild horses and find them adoptive homes, as well as events like the Extreme Mustang Makeover, an exciting training competition that showcases talents of wild horses with just 100 days of training.

Since 2007, MHF has helped more than 16,000 wild horses and burros find homes. Learn how you can get involved at www.mustangheritagefoundation.org.


Neogen’s Animal Health Division believes in providing whole health solutions for animals. Neogen strives to offer solutions for prevention, diagnosis and treatment of animal disease, from our beloved companions to our important livestock. Its presence extends from pharmaceuticals produced for veterinarians to its animal husbandry products available through local retailers. The extensive Neogen portfolio of biosecurity products, including pest elimination, ensures that a solution exists to help keep your horse from encountering disease. From daily life on the farm to high level, athletic performance, Neogen has your horse covered: animalsafety.neogen.com

Martin Saddlery

We at Martin Saddlery are dedicated to giving you the most of FIT, FUNCTION & VALUE in a saddle. Martin Saddlery is built by professionals for professionals. Our saddles are designed to provide a better fit for your horse and specialized by discipline with the rider’s needs in mind. Each Martin Saddle is hand crafted and individually assembled by the finest of craftsman. Often Duplicated, Never Matched. www.MartinSaddlery.com.


Nutrena© animal feed has been developing the latest innovations in the care and feeding of animals since 1921. We focus on providing precisely balanced, consistent nutrients in every bag to bring out the best in your horse, at any age or activity level. Nutrena’s innovative research into the nutritional needs of horses is enhanced by relationships with some of America’s leading universities. Partnering with these institutions gives us access to the specialized expertise we need to develop Nutrena© products that are uniquely suited for all types of horses at every stage of their life.

No matter what you use your horses for, the right nutrition makes all the difference in keeping your horses health and happy. That’s why Nutrena© has developed feeds that deliver optimum levels of nutrients, protein, fat and carbohydrates your horses need to stay in top condition. Nutrena© promises that they will do everything they can to help you find the right feed to achieve your goals. No matter what part of the country you call home, you’ll find Nutrena© feeds readily available so you can give your horses high-quality nutrition. For a lifetime.

Call 1-800-226-8039 to discuss your needs. Tell us what you’d like to accomplish. Or visit the Nutrena© dealer nearest you. And don’t follow anyone. Just take the lead. www.nutrenaworld.com

Western Legacy Co.

Marty and Dustin Latta wanted to create a brand that creates custom items that are truly a legacy so that the items could be passed down from generation to generation. The Western Legacy Co. creates legacy items such as custom hats, custom boots, custom bags, custom belts and custom sports coats. All of our products are truly custom made with the best quality. We are proud to be a Texas legacy brand that is owned by a father and son duo. Legacy’s are earned, not bought. Visit them at www.WesternLegacyco.com.

The Right Horse Initiative

As a program of the ASPCA, The Right Horse Initiative is a collective of industry professionals and equine welfare advocates working together to improve the lives of horses in transition through a dialogue of kindness and respect. Our goal is to massively increase horse adoption in the United States. Through collaboration with over 60 industry and adoption partners, The Right Horse is able to innovate new and better adoption standards and practices. Together, we are working to shatter the stigma and reframe the conversation around equine adoption. To learn more about equine adoption visit www.therighthorse.org.

Jug Waterers

The JUG Waterer has a long and proud tradition of not only meeting but exceeding our customers expectations with all of our products. We offer the best livestock/horse fountains on the market, but don’t just take our word for it, hear it from people just like you. JUG Waterers are backed with the strongest warranty in the industry, along with highest possible level of customer service. Learn more at www.jugwaterers.com.

Reveal 4-N-1 LLC.

Official Ground Tool of Road to the Horse – The technologically superior Reveal 4-N-1 will prepare and groom the ground surfaces throughout Road to the Horse 2020. For more information about the Reveal 4-N-1 ground tool or for a free brochure, call 937-444-2609 or visit www.Reveal4-n-1.com.

Equitana USA

EQUITANA USA is the premier North American forum that promotes the exchange of ideas, information, and experiences to enhance the horse and the equine industry; all while providing a high quality event for those with a passion for horses. Each day will feature a trade fair with a variety of equestrian related products, services, and educational sessions, along with special performances each evening at the Alltech Arena.

The trade show portion will feature latest products and services from riding equipment and apparel to horse care supplies, gifts and more. You will have the unique opportunity to enjoy an array of programming to learn from authors, veterinarians, equestrian performers and other top professionals while being entertained throughout the day and into the night. EQUITANA USA is must-attend for all horse lovers, as well as an enjoyable event for families and friends. September 25-27, 2020 – Kentucky Horse Park, Lexington, KY. Learn more at www.EquitanaUSA.com.

SUNCOAST Pine Shavings

In 2002 SUNCOAST was one of the first companies to manufacture and bale pure pine shavings in ULTRA compressed bales. With over 25,000,000 bales sold, to date, SUNCOAST is the world’s largest supplier of pine shavings. SUNCOAST holds the track record as manufacturing innovators, setting industry standards. SUNCOAST has become the benchmark for the animal bedding industry, the perfect choice for all equine and livestock use. For more information visit: www.suncoastbedding.com

  • Pure Pine – No By-Products or Contaminants
  • Clean & High Heat Dried – Dry & Absorbent
  • Low Dust – Reduce Respiratory Ailments
  • Superior Quality – Bio Secure
  • Consistent & Reliable Shavings, Bale after Bale
  • Convenient Compressed Package
  • Earth Friendly – LDPE4 Recyclable
  • Bio Secure


Merhow Industries continues to be one of the oldest and most innovative horse trailer manufacturers in the industry today. Its 60-year plus reputation for building strong, sturdy equine products continue to follow the company into the present era. With a national dealer network in the United States and Canada, Merhow offers unsurpassed warranty and customer service for their retail customers. In addition, the all-aluminum product is produced in the same facility as the in-house living quarters, thereby giving owners and dealers a single point of contact for service and warranty. Once you pull a Merhow, you won’t pull anything else. Visit www.Merhow.com.

Espana SILK Grooming Products

Formulated with a light, refreshing cucumber-spa fragrance, the European-inspired Espana line of SILK grooming products have been developed to provide superior conditioning and moisturizing for people/animals of all ages. Using SILK as part of your grooming routine promotes healthy hair & skin for people/animals and silky coats, manes and tails while also providing protective and healing properties.

Espana SILK™ products are made with the finest and safest ingredients available and have been formulated to hydrate and reduce static to bring out the natural luster of your hair and your pet’s manes, tails and coats. Learn more at www.EspanaProducts.com.


YETI Coolers are built to be indestructible and keep ice for days. Built for going toe-to-toe with hungry grizzlies. Built for the prepared. Built for better Monday morning water cooler talk. Built for the long haul. Built for the wild. Learn more at www.Yeti.com.

Pegasus Therapy Laser

REDUCE PAIN, SPEED HEALING, and KEEP PEAK CONDITION. Class IV Therapy Laser: an essential tool in modern equine practice. Lasers stimulate a photobiochemical cascade of events at the cellular level relieving pain, reducing inflammation, and increasing microcirculation. These events result in accelerated healing and restoration of function within the tissues. Learn more here.

Colorful Manes and Tails

Colorful Manes and Tails was founded in the majestic Bitterroot Valley of Montana. Our history traces back six generations since 1860’s. Horses have always been a huge part of our lives from rodeos and parades, to beautiful trail rides throughout the valley. The inspiration came from my youngest daughter’s passion for painting horses. Her vivid and vibrant eye for a colorful palette canvas inspired this idea to life. Not only will these hair extensions “add some color to your ride” but will speak for themselves! Some interesting facts, adding RED to a horse’s tail warns that he/she is a kicker, GREEN to show that he/she is green or unpredictable, and YELLOW to symbolize that he is a stallion!

Colorful Manes and Tails has been featured in magazines such as Western Horseman, Horse Illustrated, Horse and Rider, Young Rider, and Rocky Mountain Rider. You can also find us on Facebook or visit them at www.ColorfulManesandTails.com.

Cinch Ranch Sorting National Championships

Cinch Ranch Sorting National Championship’s goal is to preserve the heritage​ and integrity of the ranching lifestyle while providing a family oriented, competitive riding ​experience at the grassroots level. Cinch RSNC incorporates one’s western enthusiasm with the thrill and excitement of athletic competition. It is the mission of RSNC to lead the industry in developing and improving the sport of​ Ranch Sorting through affordability and a fair rating system. They succeed in this with over 28,000 members who compete globally. Ranch Sorting is truly an event that all can enjoy regardless of skill or experience in you or your horse. We are thrilled to be featured in the 2020 Road to the Horse with the Celebrity Ranch Sorting Event where you can see the kind of fun family  competition we put on every day. Cinch RSNC would love to have you in on the fun!  More information about Cinch Ranch Sorting National Championships can be found at www.rsnc.us.

Spurrs Big Fix

Spurr’s Big Fix is an all natural safe and effective wound, skin and hoof antiseptic. We are a family owned business dedicated to the health of our own animals and yours! A farrier of 38 years, David Kimbrough has used many hoof antiseptic products without positive results. David and Kathy’s equine products have been developed, tested and proven over the years. Proudly offering their safe and effective hoof antiseptic products, the Kimbrough’s invite you to use Spurr’s Big Fix on your animals. Learn more now at www.SpurrsBigFix.com.

Cindy Mink Artworks

Tell a story in a caricature cartoon illustration. Add little things to the drawing that tells the story and brings a smile. A story you just GOTTA Have It hanging on the wall. Experience the joy of owning a Mink – A Cindy Mink Artworks Caricature or Illustration! Laughter is good medicine. Learn more at www.CindyMinkArtworks.com

Serna Boots

Serna boots are all HANDMADE. We take pride in our work and have a big selection of in stock boots and also specialize in custom boots. Visit Serna Boots on the concourse at Road to the Horse 2020 and on Facebook here.

Fort Worth Stock Show & Rodeo

The Fort Worth Stock Show & Rodeo takes place every year for 23 days during the months of January and February. Don’t miss out on edge of your seat PRCA rodeo action, world-class livestock shows, kid-friendly exhibits, daily live music, a fun-filled carnival midway, daily shopping and more. This thing is legendary! Learn more at www.fwssr.com

Angel Reins Stable 501(c)3

Angel Reins Stable is a place of horses and healing. In addition to providing a loving home for nine horses, four of which are rescues,10 rescue cats and two sweet dogs, our programs serve (at no charge) veterans from the Eagles Healing Nest, survivors of human trafficking and others suffering from PTSD, depression, anxiety, grief and more. We are located in the country near St. Augusta, MN. Our mission: To provide a safe, peaceful place for people and horses to experience kindness, hope and healing through equine assisted activities, as well as just relaxing at the stable.

The Happy Toymaker

The Happy Toy Maker designs and builds western toys that are as rugged and durable as the kids who play with them. These toys are made of STEEL — designed to last a lifetime and more. The craftmanship and attention to detail are unmatched by other toys. In a time where things seem to be disposable and low quality, the Happy Toy Maker breaks the mold and builds a quality toy built with pride. All toys are hand-made in HAPPY, TEXAS! Learn more about our selection of quality ranch themed toys at www.TheHappyToymaker.com.

Barrel Horse News

Barrel Horse News offers the largest national paid subscriber base of any barrel racing publication in existence. Readers consist of members of the National Barrel Horse Association (NBHA) as well as a substantial base of general interest barrel racers. Editorial coverage focuses on news within the barrel racing industry and offers a variety of barrel racing information, from the large associations, such as NBHA, to major event coverage, brief futurity round-ups and the most comprehensive event calendars available.

Advertisers in Barrel Horse News reach the largest audience of any barrel racing publication. The National Barrel Horse Association, the largest and fastest-growing barrel racing association in the country, has purchased a subscription of Barrel Horse News for each of its member households as an added value to the NBHA membership. Visit www.BarrelHorseNews.com.

Quarter Horse News

Quarter Horse News is an award-winning media brand that provides the most comprehensive and timely coverage of the Western performance horse industry. Focusing on cutting, reining and reined cow horse, Quarter Horse News has been a trusted source of news and information with real meaning to its readers for more than 40 years. The Quarter Horse Newsbrand, which transitioned its semimonthly newsgathering print operations to a timelier digital format at QuarterHorseNews.com in 2020, continues to publish two print editions each year — the Quarter Horse News Stallion Register and the Quarter Horse News Spring Edition. Both special editions feature industry-leading, in-depth features and statistical analysis, powered by EquiStat. Learn more at www.QuarterHorseNews.com

Equine Monthly

Equine Monthly is a premier equine publication available in print and digitally. We serve the north central region in the USA and a direct market in southern and limited western states. Our Magazine features news on the equine industry, events, competitions, health & nutrition, and life- styles from the grass roots rider to the professionals.

Our printed publication can be found at equine related business, training barns and stables, veterinarian clinics, feed stores, tack and trailer dealers, and by subscription. Visit us online with a mobile friendly format with the ability to be easily read on smart phones and mobile tablets. you can now take Equine Monthly publications with you anywhere you are. View our issues online for free on our website! www.Equinemonthly.com.