Road to the Horse sponsors are family and we’ll do everything in our power to assist you in reaching your promotional goals. A loyal and dedicated fan base as well as print, web and live event promotion make Road to the Horse the perfect platform to launch your business to success. For sponsorship opportunities at Road to the Horse 2024, contact Tammy Sronce at 940-859-6512 or email [email protected].

Western Horseman

Since 1936, Western Horseman continues to celebrate authenticity, cowboy spirit and the Western way of life. From the fifth-generation rancher to the seasoned competitor to the proud, new horse owner, Western Horseman sets the bar for horsemanship and the Western lifestyle. Our content ranges from horse management and training articles, to in-depth personality profiles, features on legendary ranches, behind-the-scenes looks at rodeos and horse shows, spotlights on Western artists and so much more. The Western Horseman brand reaches a larger audience than at any time in its history. The many extensions of our iconic brand allow our fans to engage whether they’re reading our magazine, scrolling through social media, reading web articles or watching Western Horseman original videos. Learn more at westernhorseman.com.

Platinum Performance

Platinum Performance was developed at the Alamo Pintado Equine Medical Center in 1996 by Doug Herthel, DVM. Understanding the power of nutrition and recognizing a clinical need, Dr. Herthel developed a formula that would help improve the quality and speed of healing in his patients’ bone and soft tissue injuries after orthopedic surgery. Word of Platinum Performance’s clinical success began to spread to other referring clinics, then eventually across the country and to horse owners around the world.

Platinum Performance remains a family business with our roots firmly planted in veterinary medicine. Our seasoned team formulates, develops and tests our products in our own California facility so we can ensure that our clients receive products they can trust every time. Platinum will never take shortcuts with your horse’s health.

Looking to the Future
At Platinum things never stop moving. We believe in the power of optimal nutrition and supplementation, and we’re constantly moving ahead with new products, new ingredients and new ways to help you and your animals feel and function at your best. As our team and our company grow, we’ll do so with the same commitment to our clients and dedication to quality, research and results. You have our word.

W-W Manufacturing

W-W Livestock Systems began doing business in 1945 designing and manufacturing quality livestock handling equipment that stockman everywhere demand, W-W Livestock Systems continues to carry on the tradition that earned us the right to be known as the “World’s Finest.” 

W-W Livestock Systems has one goal in mind and that is you the customer. Our staff is here to provide efficient livestock handling equipment which guarantees minimum stress to the livestock and maximum safety and ease of handling for the operator. Dedicated to quality and in constant pursuit of what you the customer needs. W-W has established a nationwide and worldwide dealer network with qualified personnel with 435 years of combined experience who are available for consultation in designing a system just right for your operation. W-W is the product of choice for the National Finals Rodeo since 1976 and is supplying the IFR and NHSFRA along with all major stock shows and Expos across the United States. Our goal is to continue to supply our more than 1,200 dealers with the highest quality products available in the marketplace today. www.wwmanufacturing.com

Ram Rodeo

2023 Marks the 43rd year Ram Rodeo has been sponsoring Equine Events such as Road to the Horse. Building on that heritage, the 2023 RAM Lineup continues to get the job done delivering legendary strength and capability while providing next-level luxury, style and technology. Be sure to stop by the RAM display on the concourse and checkout their lineup and register for a chance to win a $100,000 RAM truck of your choosing. Visit Ram Trucks at www.ramtrucks.com.

Pendleton Whisky

The Pendleton Whisky portfolio, born in the Great Northwest, is a collection of premium spirits whose popularity has grown far beyond its territory of origin. Authenticity and quality are more than words on a label. Today, Pendleton Whisky carries with its name a call to live life to its fullest – savoring adventure, camaraderie and the moments we keep as memories. It’s a distinction we’re proud to have earned. TRUE WESTERN TRADITION. Learn more at www.pendletonwhisky.com.

Cinch Jeans & Shirts

LEAD, DON’T FOLLOW. Since 1996, the Cinch Clothing brand has been creating quality jeans and shirts for western men both in and out of the arena. Some of the best athletes from the rodeo, bull riding and equine performance circles love Cinch jeans and shirts because of the quality fit and the authentic western look. From collared shirts with short sleeves or long sleeves to outerwear and athletic gear to fashion-forward western jeans, the Cinch brand puts fit and styling first. Whether fashion basics or premium styles, the designs and reputation of Cinch Jeans make Cinch Clothing the number one choice for those who live and breathe the western way of life. Learn more at www.cinchjeans.com

Extreme Mustang Makeover

Created and presented by the Mustang Heritage Foundation, the purpose of the Extreme Mustang Makeover competition is to showcase the beauty, versatility, and trainability of American mustangs. Mustangs competing in these events are wild mares and geldings, typically four to seven years old, that have been living in BLM corrals. Approved trainers are paired with a mustang and spend approximately 100 days preparing for classes that will showcase the mustang’s new skills. At the conclusion of the event, all mustangs are available for adoption or purchase via public competitive bid. Learn how you can apply to compete, adopt a competing horse, or attend an event at https://mustangheritagefoundation.org/extreme.

Mustang Heritage Foundation

The Mustang Heritage Foundation is dedicated to helping America’s excess wild horses and burros find loving homes through innovate programs, events, and education. MHF facilitates programs like the Trainer Incentive Program (TIP) that engages and compensates talented horse trainers who help gentle wild horses and find them adoptive homes, as well as events like the Extreme Mustang Makeover, an exciting training competition that showcases talents of wild horses with just 100 days of training. Since 2007, MHF has helped more than 16,000 wild horses and burros find homes. Learn how you can get involved at www.mustangheritagefoundation.org.

Jug Waterers

The JUG Waterer has a long and proud tradition of not only meeting but exceeding our customers expectations with all of our products. We offer the best livestock/horse fountains on the market, but don’t just take our word for it, hear it from people just like you. JUG Waterers are backed with the strongest warranty in the industry, along with highest possible level of customer service. Learn more at www.bakkoindustries.com.


Nutrena© animal feed has been developing the latest innovations in the care and feeding of animals since 1921. We focus on providing precisely balanced, consistent nutrients in every bag to bring out the best in your horse, at any age or activity level. Nutrena’s innovative research into the nutritional needs of horses is enhanced by relationships with some of America’s leading universities. Partnering with these institutions gives us access to the specialized expertise we need to develop Nutrena© products that are uniquely suited for all types of horses at every stage of their life.

No matter what you use your horses for, the right nutrition makes all the difference in keeping your horses health and happy. That’s why Nutrena© has developed feeds that deliver optimum levels of nutrients, protein, fat and carbohydrates your horses need to stay in top condition. Nutrena© promises that they will do everything they can to help you find the right feed to achieve your goals. No matter what part of the country you call home, you’ll find Nutrena© feeds readily available so you can give your horses high-quality nutrition. For a lifetime.

Call 1-800-226-8039 to discuss your needs. Tell us what you’d like to accomplish. Or visit the Nutrena© dealer nearest you. And don’t follow anyone. Just take the lead. www.nutrenaworld.com

JW Brooks Custom Hat Co.

JW Brooks Custom Hats are tailored to fit your lifestyle. Whether you are competing in the arena, enjoying a night on the town, or riding the ranch, your JW Brooks Custom hat will not only fit your head but also your lifestyle. JW Brooks Custom Hat Company is committed to fitting you in the best quality custom hat you’ve ever owned. Based in Texas but selling globally, JW Brooks Custom Hats are made by a true artist and craftsman. From ranching to rodeo, JW Brooks Custom Hat Company has you covered. Learn more at www.jwbrookscustomhats.com.

Circle Y Saddles Inc.

Circle Y Saddles, Inc. is America’s Leading Saddle Brand. Circle Y has saddled up with generations of western riders from professional to novice since 1960. Based in the small Texas town of Yoakum, Circle Y handcrafts high-quality saddles and tack with the heritage and tradition that started the brand. The more comfortable a horse is in his saddle, the better the performance. Circle Y intensely focuses on saddle fitting a variety of horse conformations to result in saddle choices for horses and riders of all sizes. Find Circle Y gear exclusively through authorized dealers throughout the United States, Canada, and worldwide. Learn more by visiting CircleY.com.

SUNCOAST Pine Shavings

In 2002 SUNCOAST was one of the first companies to manufacture and bale pure pine shavings in ULTRA compressed bales. With over 25,000,000 bales sold, to date, SUNCOAST is the world’s largest supplier of pine shavings. SUNCOAST holds the track record as manufacturing innovators, setting industry standards. SUNCOAST has become the benchmark for the animal bedding industry, the perfect choice for all equine and livestock use. Pure Pine – No By-Products or Contaminants | Clean & High Heat Dried – Dry & Absorbent | Low Dust – Reduce Respiratory Ailments | Superior Quality – Bio Secure | Consistent & Reliable Shavings, Bale after Bale | Convenient Compressed Package | Earth Friendly – LDPE4 Recyclable | Bio Secure. For more information visit: www.suncoastbedding.com

Espana SILK Grooming Products

EspanaSilk’s European-inspired line of Natural Grooming Products have been developed to provide superior conditioning and moisturizing for people/animals of all ages sooo gentle & mild for your everyday needs. Using EspanaSILK as part of your grooming routine promotes healthy hair/skin for all 4 & 2 leggeds providing long lasting results, silky manes and tails, while also providing overall, full body, protective and healing properties. EspanaSILK™ products are made with the finest and safest ingredients available and have been formulated to hydrate and reduce static to bring out hairs natural brilliance in luster, sheen & shine for animals and people too. EspanaSilk builds exciting, rewarding and lasting relationships the Natural Way ~~ Pamper Your Animals & Yourself by making Every Day a “Spa Day”! Learn more at www.EspanaProducts.com.

American Quarter Horse Association

Since 1940, the American Quarter Horse Association has been paving a way for passionate horseman and horsewomen to come together in the name of the American Quarter Horse for the breed’s preservation, celebration, and advancement. The rich history of the Association and the breed of horse is just as bountiful as America itself. From humble beginnings to our record-breaking present, the American Quarter Horse Association has grown into the largest breed association in the world. Visit AQHA.com to learn.


YETI Coolers are built to be indestructible and keep ice for days. Built for going toe-to-toe with hungry grizzlies. Built for the prepared. Built for better Monday morning water cooler talk. Built for the long haul. Built for the wild. Learn more at www.Yeti.com.

Gist Silversmiths

Official Trophy Buckle of Road to the Horse. Gist Silversmiths’ distinctive designs make its belt buckles, jewelry and accessories instantly recognizable as the quality award-wear of champions. Gist provides belt buckles to the Road to the Horse World Champion and the Wild Card Champion. For more information about Gist, call 800-456-4478 or visit www.gistsilversmiths.com.

Spurrs Big Fix

Spurr’s Big Fix is an all natural safe and effective wound, skin and hoof antiseptic. We are a family owned business dedicated to the health of our own animals and yours! A farrier of 38 years, David Kimbrough has used many hoof antiseptic products without positive results. David and Kathy’s equine products have been developed, tested and proven over the years. Proudly offering their safe and effective hoof antiseptic products, the Kimbrough’s invite you to use Spurr’s Big Fix on your animals. Learn more now at www.SpurrsBigFix.com.

Meade Tractor of Georgetown

Right in between Pratt’s Lawn & Landscape and the Bluegrass Baptist Church, Meade Tractor of Georgetown, KY, on Lexington Road, has the John Deere equipment and parts inventory you’ll need to complete any landscaping, farming or construction job on any property. Compact Tractors, Skid Steers, Zero-Turn mowers, Wheel Loaders, Gators and more are readily available for a test-drive or to take home today! Visit them at www.MeadeTractor.com.

Rocket Donkey

Rocket Donkey is a rodeo and western lifestyle clothing brand. We use only the finest materials and unrivaled craftsmanship — ensuring that you’ll find our products to be built to last. Premium hoodies, jackets, hair on hide bags, accessories and much more. Treat yourself to finer things in life with Rocket Donkey premium rodeo apparel and fashions. Visit our online store at www.rocket-donkey.com and watch for us at shows, rodeos and boutiques across the country.

New Mexico Junior College – Equine

New Mexico Junior College, as a comprehensive community college, promotes success through learning. Visit www.nmjc.edu to learn more about their rodeo and horsemanship programs.

Red State BBQ

Since 2010, tantalizing barbecue favorites served with tasty side dishes and a heaping helping of Kentucky hospitality have been the name of the game at Red State BBQ. We are a one-of-a-kind barbecue joint in Lexington committed to sharing our passion for outstanding barbecue meals complete with tasty and tender meats, appetizing side dishes, and an extra dose of good times for all. We use nothing but the choicest cuts of meat with all of our offerings to produce a spectacular explosion of flavor. All our sides and meals are made daily, because we care about the taste of our dishes. Our classically delicious menu has not changed since 2010, because we believe that if it ain’t broke, don’t fix it! Visit www.redstatebbq.com to learn more.

Idaho Horse Expo

Each year the Idaho Horse Council  produces the State’s largest equine EXPO which attracts exhibitors and spectators from across the United States. The EXPO features highly regarded trainers and clinicians from across the state and nation, the latest in products ranging from jewelry to arena equipment, entertainment, industry-related seminars, youth activities, and competitions from youth roping, to trail events and even jousting. Be sure and check out the Collegiate Colt Starting Challenge at the Idaho Horse Expo hosted by Road to the Horse. Mark your calendars for April 7-9th, 2023. Visit www.idahohorsexpo.com.

Angel Reins Stable 501(c)3

Angel Reins Stable is a place of horses and healing located in St. Augusta, MN.  In addition to providing a loving home for fourteen horses, nine of which are rescues, 7 rescue cats and two sweet dogs, our programs serve (at no charge) Veterans, Survivors of Human Trafficking and others suffering from PTSD, depression, anxiety, grief and more.  Our Mission: To provide a safe, peaceful place for people and horses to experience kindness, hope and healing through equine assisted activities, as well as just relaxing at the stable. Learn more at www.angelreinsstable.org.

Barrel Horse News

Barrel Horse News is the leading resource in the barrel racing industry. The mission of our devoted team is to deliver informative and professionally crafted content to our ever-evolving and complex barrel racing audience. BHN provide unique, original content on all things barrel racing, from regional to professional competition, futurities, derbies, rodeo, industry news, horse health features, in-depth training and horsemanship articles and more. BHN has long taken pride in working to be the most trusted voice in the industry for readers of all ages and skill levels. Visit barrelhorsenews.com to learn more.

Quarter Horse News

Quarter Horse News is an award-winning media brand that provides the most comprehensive and timely coverage of the Western performance horse industry. Focusing on cutting, reining and reined cow horse, Quarter Horse News has been a trusted source of news and information with real meaning to its readers for more than 40 years. The Quarter Horse News brand, which transitioned its semimonthly news gathering print operations to a timelier digital format at QuarterHorseNews.com in 2020, continues to publish two print editions each year — the Quarter Horse News Stallion Register and the Quarter Horse News Spring Edition. Both special editions feature industry-leading, in-depth features and statistical analysis, powered by EquiStat. Learn more at www.QuarterHorseNews.com.


Since 1985, EquiStat has taken great pride in being the most comprehensive data source in the Western performance horse industry for competitors, trainers and horses alike.  From horse & rider data to owner & breeder earnings, EquiStat has the statistics you can’t get anywhere else. Do your research and know your value with EquiStat. Order your reports today at equistat.com.

Nashville Stampede

The first-ever PBR Team Series World Champions. Owned by Morris Communications and coached by 2x PBR World Champion Bull Rider Justin McBride. Learn more at www.pbr.com..

VisitLex – Lexington Visitors Center

While in the Horse Capital of the World, stop by the downtown Lexington Visitors Center, 215 West Main Street, in Lexington’s historic former County Courthouse. They are open Monday through Friday from 10:00 a.m. to 4:00 p.m., and Saturdays from 10 a.m. to 4 p.m. and closed on Sundays. This is a great place to get to know Lexington—you can speak with a Visitor Information Specialist, browse informative brochures and maps, learn about the Bluegrass Region on interactive screens, send a digital postcard, and sniff some bourbon. Learn more at www.visitlex.com.

National Barrel Horse Association

The National Barrel Horse Association, headquartered in Fort Worth, Texas, is the largest barrel racing organization in the world.  In 1992, the NBHA revolutionized the barrel racing industry by pioneering the divisional format, which allows riders of all skill levels a chance to win money and prizes in barrel racing competition. NBHA has thousands of members of all ages across the United States and affiliates in various countries including: Australia, Brazil, Canada, China, France, Hungary, Italy, Mexico, Panama, Spain, Switzerland and the Netherlands. Find out more about barrel racing’s international presence at IBHF. NBHA official home office events to date have paid out $12,157,330.00. Added money is over $2.5 million. Learn more at www.nbha.com.

West Coast Barrel Racing Association

The mission of the WCBRA is to create an association designed for both the producers and the barrel racers. To provide honest, fair, affordable, professionally run barrel races. To promote and further a popular sport while providing opportunities to barrel racers of all ages and skill levels. Learn more at www.westcoastbarrelracing.com.